What’s Been on the Radar of the Advertising Board Lately?
What’s Been on the Radar of the Advertising Board Lately? [1]
It was determined that a social media provider, which was the subject of a complaint, featured user-targeted advertisements titled “Two film scores, ten tracks. Which one is your favorite?” on its platform. In the comments section of the post, the expressions “+1” and “plus one” (artıbir) were used. Additionally, in the video, the phrase “+1” appeared within the emblem of a well-known alcoholic beverage producer in a way unrelated to the content. This was found to create an organic association with the alcohol brand. Since the legislation prohibits any form of advertisement or promotion of brands, emblems, or symbols belonging to producers, importers, or marketers of alcoholic beverages, the use of such content was deemed contrary to legal provisions. As a result of the investigation, it was concluded that the promotional materials in question violated the relevant regulations. Accordingly, it was decided that the mentioned advertisements must be suspended and removed.
In the promotional content published on the LinkedIn account and the website [•••] of an automotive company, the expression “Turkey's leading online second-hand vehicle platform” was used. However, no concrete data or documentation was provided to support this claim, nor were there any references to research results or evidence substantiating its accuracy. Given that the advertisements reached a wide audience and created a misleading and deceptive impression among consumers, it was concluded that the promotions violated the provisions of the relevant legislation. Accordingly, an administrative fine of 550,059 TRY was imposed on the advertiser, along with a decision to suspend the advertisements.
In an investigation conducted by the Advertising Board, it was determined that outdoor advertisements for a well-known perfume brand’s product named "*** Narcotic" included the phrase "Narcotic effect in perfume." The use of the word "narcotic," which carries the meaning of "drug" or "narcotic substance," was found to create the impression among average consumers that the product had drug-like effects. This was deemed misleading to consumers and found to be in violation of advertising regulations. As a result, the company was fined 54,987 TRY in administrative penalties, and it was decided that the related advertisements must be suspended.
In the promotional content on the website and social media platforms of a chemical company, the phrase "Ministry of Health Approved" along with its logo was used for products containing pool chemicals. Although these products are required to be sold only after obtaining a license, the use of this phrase was found to create the impression that these products were superior to similar products and services, which was deemed misleading to consumers. The advertisements were determined to violate the relevant regulation, which states: “Documents such as licenses, permits, or approvals related to a product or service cannot be used in advertisements in a way that creates the perception of superiority over others.” As a result, it was decided that the advertisements were in violation of the legislation, and the company was ordered to suspend the mentioned ads.
What’s Been on the Radar of the Advertising Board Lately? [1]
It was determined that a social media provider, which was the subject of a complaint, featured user-targeted advertisements titled “Two film scores, ten tracks. Which one is your favorite?” on its platform. In the comments section of the post, the expressions “+1” and “plus one” (artıbir) were used. Additionally, in the video, the phrase “+1” appeared within the emblem of a well-known alcoholic beverage producer in a way unrelated to the content. This was found to create an organic association with the alcohol brand. Since the legislation prohibits any form of advertisement or promotion of brands, emblems, or symbols belonging to producers, importers, or marketers of alcoholic beverages, the use of such content was deemed contrary to legal provisions. As a result of the investigation, it was concluded that the promotional materials in question violated the relevant regulations. Accordingly, it was decided that the mentioned advertisements must be suspended and removed.
In the promotional content published on the LinkedIn account and the website [•••] of an automotive company, the expression “Turkey's leading online second-hand vehicle platform” was used. However, no concrete data or documentation was provided to support this claim, nor were there any references to research results or evidence substantiating its accuracy. Given that the advertisements reached a wide audience and created a misleading and deceptive impression among consumers, it was concluded that the promotions violated the provisions of the relevant legislation. Accordingly, an administrative fine of 550,059 TRY was imposed on the advertiser, along with a decision to suspend the advertisements.
In an investigation conducted by the Advertising Board, it was determined that outdoor advertisements for a well-known perfume brand’s product named "*** Narcotic" included the phrase "Narcotic effect in perfume." The use of the word "narcotic," which carries the meaning of "drug" or "narcotic substance," was found to create the impression among average consumers that the product had drug-like effects. This was deemed misleading to consumers and found to be in violation of advertising regulations. As a result, the company was fined 54,987 TRY in administrative penalties, and it was decided that the related advertisements must be suspended.
In the promotional content on the website and social media platforms of a chemical company, the phrase "Ministry of Health Approved" along with its logo was used for products containing pool chemicals. Although these products are required to be sold only after obtaining a license, the use of this phrase was found to create the impression that these products were superior to similar products and services, which was deemed misleading to consumers. The advertisements were determined to violate the relevant regulation, which states: “Documents such as licenses, permits, or approvals related to a product or service cannot be used in advertisements in a way that creates the perception of superiority over others.” As a result, it was decided that the advertisements were in violation of the legislation, and the company was ordered to suspend the mentioned ads.
Turkish
